{"title":"Shirts","description":"","products":[{"product_id":"basso-shirt","title":"Basso Supima Shirt","description":"\u003cp\u003e\u003cstrong\u003eTHE STORY\u003c\/strong\u003e\u003cbr\u003eIn Milan, few places are as iconic as Bar Basso, the legendary home of the Negroni Sbagliato and a gathering place for artists, designers, and tastemakers since the 1960s. More than a bar, it embodies the Italian ritual of aperitivo, where conversations linger, evenings unfold effortlessly, and style is simply a way of life. Our Basso Shirt captures that same spirit: refined, relaxed, and made for moments worth remembering.\u003cbr\u003e\u003cstrong\u003eTHE INSPIRATION\u003c\/strong\u003e\u003cbr\u003eOrigin: Milan, Italy\u003c\/p\u003e\n\u003cp\u003eInspired By: Bar Basso and Milan's aperitivo culture\u003cbr\u003eMood: Sophisticated • Social • Effortless\u003cbr\u003e\u003cstrong\u003eTHE CRAFT\u003c\/strong\u003e\u003cbr\u003e100% Supima Cotton\u003cbr\u003eNaturally breathable\u003cbr\u003eFluid, elegant drape\u003cbr\u003eMother-of-pearl buttons\u003cbr\u003eSleek collar\u003cbr\u003eTailored comfort fit\u003c\/p\u003e","brand":"Bon Journée","offers":[{"title":"Regular \/ S","offer_id":48068186341595,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Regular \/ M","offer_id":48068186407131,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Regular \/ L","offer_id":48068186472667,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Regular \/ XL","offer_id":48068186538203,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Regular \/ 2XL","offer_id":48068186603739,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Slim \/ S","offer_id":48068186374363,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Slim \/ M","offer_id":48068186439899,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Slim \/ L","offer_id":48068186505435,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Slim \/ XL","offer_id":48068186570971,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Slim \/ 2XL","offer_id":48068186636507,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3253\/3979\/files\/basso_shirt.png?v=1781596414"},{"product_id":"dieci-shirt","title":"Dieci Supima Shirt","description":"\u003cp\u003e\u003cstrong\u003eTHE STORY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAt 10 Corso Como, Milan's iconic concept store, fashion, art, design, and culture exist under one roof. For decades, it has been a destination for those who appreciate creativity as much as craftsmanship. Named after this celebrated address, the Dieci (Italian for \"ten\") earns a second glance every time. Dieci (djɛːtʃi\/) shirt is an expression of bold refinement. Its rich emerald green is designed for moments when making an impression comes naturally.\u003cbr\u003e\u003cstrong\u003eTHE INSPIRATION\u003c\/strong\u003e\u003cbr\u003eOrigin: Milan, Italy\u003cbr\u003eInspired By: 10 Corso Como and Milan's creative culture\u003cbr\u003eMood: Bold • Cultured • Refined\u003cbr\u003e\u003cstrong\u003eTHE CRAFT\u003c\/strong\u003e\u003cbr\u003e100% Supima Cotton\u003cbr\u003eNaturally breathable\u003cbr\u003eRich, garment-dyed finish\u003cbr\u003eRefined collar\u003cbr\u003eTailored comfort fit\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Regular \/ S","offer_id":48068262363355,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Regular \/ M","offer_id":48068262428891,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Regular \/ L","offer_id":48068262494427,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Regular \/ XL","offer_id":48068262559963,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Regular \/ 2XL","offer_id":48068262625499,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Slim \/ S","offer_id":48068262396123,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Slim \/ M","offer_id":48068262461659,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Slim \/ L","offer_id":48068262527195,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Slim \/ XL","offer_id":48068262592731,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Slim \/ 2XL","offer_id":48068262658267,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3253\/3979\/files\/emerald_green_shirt_pdp.png?v=1781708321"},{"product_id":"lido-oxford-shirt","title":"Lido Oxford Shirt","description":"\u003cp\u003e\u003cstrong\u003eTHE STORY\u003c\/strong\u003e\u003cbr\u003eNamed after the iconic island of Lido di Venezia, the Lido Oxford captures the effortless ease of an Italian summer. The easy blue of a shirt left out in the afternoon sun. Salt in the air. A day that asks nothing of you. The Lido Oxford doesn't try and that's exactly the point. It feels sleek but lived-in from the first wear.\u003cbr\u003e\u003cstrong\u003eTHE INSPIRATION\u003c\/strong\u003e\u003cbr\u003eOrigin: Lido di Venezia, Italy\u003cbr\u003eInspired By: Coastal Italian Summers\u003cbr\u003eMood: Relaxed • Timeless • Effortless\u003cbr\u003e\u003cstrong\u003eTHE CRAFT\u003c\/strong\u003e\u003cbr\u003eGarment-washed Oxford cotton, soft from the very first wear\u003cbr\u003eRefined collar, Mother-of-pearl buttons\u003cbr\u003eClean, minimal construction\u003cbr\u003eDesigned for effortless everyday wear\u003c\/p\u003e","brand":"EDIZIONE SPREZZATURA It","offers":[{"title":"Regular \/ S","offer_id":48467419365595,"sku":null,"price":3990.0,"currency_code":"INR","in_stock":true},{"title":"Regular \/ M","offer_id":48467419398363,"sku":null,"price":3990.0,"currency_code":"INR","in_stock":true},{"title":"Regular \/ L","offer_id":48467419431131,"sku":null,"price":3990.0,"currency_code":"INR","in_stock":true},{"title":"Regular \/ XL","offer_id":48467419463899,"sku":null,"price":3990.0,"currency_code":"INR","in_stock":true},{"title":"Regular \/ 2XL","offer_id":48467419496667,"sku":null,"price":3990.0,"currency_code":"INR","in_stock":true},{"title":"Slim \/ S","offer_id":48467419529435,"sku":null,"price":3990.0,"currency_code":"INR","in_stock":true},{"title":"Slim \/ M","offer_id":48467419562203,"sku":null,"price":3990.0,"currency_code":"INR","in_stock":true},{"title":"Slim \/ L","offer_id":48467419594971,"sku":null,"price":3990.0,"currency_code":"INR","in_stock":true},{"title":"Slim \/ XL","offer_id":48467419627739,"sku":null,"price":3990.0,"currency_code":"INR","in_stock":true},{"title":"Slim \/ 2XL","offer_id":48467419660507,"sku":null,"price":3990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3253\/3979\/files\/IMG_6798_JPG.jpg?v=1784356092"},{"product_id":"centoventi-supima-shirt","title":"Centoventi Supima Shirt","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eTHE STORY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn Italy, craftsmanship is measured not by what is seen, but by what is felt. Centoventi ( ˌt͡ʃɛn.toˈven.ti\/) is Italian for 120. Our Centoventi Supima shirt takes its name from the exceptionally fine 120s cotton used by Milanese bespoke shirtmakers. Woven from premium Supima cotton, it is remarkably lightweight, incredibly soft, and drapes with an effortless elegance. Designed for evenings where every detail matters, it is a quiet expression of Italian refinement.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE INSPIRATION\u003c\/strong\u003e\u003cbr\u003eOrigin: Milan, Italy\u003cbr\u003eInspired By: Milan's bespoke shirtmakers\u003cbr\u003eMood: Bold • Cultured • Refined\u003cbr\u003e\u003cstrong\u003eTHE CRAFT\u003c\/strong\u003e\u003cbr\u003e100% 120s Supima Cotton\u003cbr\u003eExceptionally lightweight\u003cbr\u003eSilk-inspired hand feel\u003cbr\u003eNaturally breathable\u003cbr\u003eRefined collar\u003cbr\u003eTailored comfort fit\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Bon Journée","offers":[{"title":"Regular \/ S","offer_id":48517091754203,"sku":null,"price":4990.0,"currency_code":"INR","in_stock":true},{"title":"Regular \/ M","offer_id":48517091786971,"sku":null,"price":4990.0,"currency_code":"INR","in_stock":true},{"title":"Regular \/ L","offer_id":48517091819739,"sku":null,"price":4990.0,"currency_code":"INR","in_stock":true},{"title":"Regular \/ XL","offer_id":48517091852507,"sku":null,"price":4990.0,"currency_code":"INR","in_stock":true},{"title":"Regular \/ 2XL","offer_id":48517091885275,"sku":null,"price":4990.0,"currency_code":"INR","in_stock":true},{"title":"Slim \/ S","offer_id":48517091918043,"sku":null,"price":4990.0,"currency_code":"INR","in_stock":true},{"title":"Slim \/ M","offer_id":48517091950811,"sku":null,"price":4990.0,"currency_code":"INR","in_stock":true},{"title":"Slim \/ L","offer_id":48517091983579,"sku":null,"price":4990.0,"currency_code":"INR","in_stock":true},{"title":"Slim \/ XL","offer_id":48517092016347,"sku":null,"price":4990.0,"currency_code":"INR","in_stock":true},{"title":"Slim \/ 2XL","offer_id":48517092049115,"sku":null,"price":4990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3253\/3979\/files\/ChatGPT_Image_Jul_1_2026_05_11_15_PM.png?v=1782906124"},{"product_id":"brera-supima-shirt","title":"Brera Supima Shirt","description":"\u003cp class=\"cvgsua\"\u003e\u003cstrong\u003eTHE STORY\u003c\/strong\u003e\u003cbr\u003eBrera is Milan's artistic soul, a neighbourhood where galleries, hidden courtyards, and historic cafés have shaped the cities creative spirit for centuries. Named after this iconic district, the Brera Shirt captures that same quiet sophistication, panache and an appreciation for details that never demand attention.\u003cbr\u003e\u003cstrong\u003eTHE CRAFT\u003c\/strong\u003e\u003cbr\u003e100% Supima Cotton, naturally breathable\u003cbr\u003eFluid, elegant drape\u003cbr\u003eSilk-like hand feel\u003cbr\u003eMother-of-pearl buttons\u003cbr\u003eSleek collar\u003cbr\u003eTailored fit\u003cbr\u003e\u003c\/p\u003e","brand":"Bon Journée","offers":[{"title":"Regular \/ S","offer_id":48570098581723,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Regular \/ M","offer_id":48570098614491,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Regular \/ L","offer_id":48570098647259,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Regular \/ XL","offer_id":48570098680027,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Regular \/ 2XL","offer_id":48570098712795,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Slim \/ S","offer_id":48570098745563,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Slim \/ M","offer_id":48570098778331,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Slim \/ L","offer_id":48570098811099,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Slim \/ XL","offer_id":48570098843867,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Slim \/ 2XL","offer_id":48570098876635,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3253\/3979\/files\/Untitled_design_826b18aa-74ab-4593-858e-9b8d7f733f0a.png?v=1783842541"},{"product_id":"rosato-supima-shirt","title":"Rosato Supima Shirt","description":"\u003cdiv\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eSTORY\u003c\/strong\u003e\u003cbr\u003eSommeliers of Northern Italy will tell you there's a perfect pink for a Rosé. Something which is light, nuanced, and quietly expressive. Our Rosato Shirt captures that same shade. Its barely-there pink, softened with peach undertones, feels considered rather than conspicuous.\u003cbr\u003e\u003cstrong\u003eTHE INSPIRATION\u003c\/strong\u003e\u003cbr\u003eOrigin: Northern Italy\u003cbr\u003eInspired By: Rosé wine\u003cbr\u003eMood: Refined. Relaxed. Confident.\u003cbr\u003e\u003cstrong\u003eTHE CRAFT\u003c\/strong\u003e\u003cbr\u003e100% Supima Cotton, Naturally breathable\u003cbr\u003eMother-of-pearl buttons\u003cbr\u003eTailored comfort fit\u003cbr\u003eDesigned for year-round wear\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Bon Journée","offers":[{"title":"Regular \/ S","offer_id":48570110443739,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Regular \/ M","offer_id":48570110476507,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Regular \/ L","offer_id":48570110509275,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Regular \/ XL","offer_id":48570110542043,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Regular \/ 2XL","offer_id":48570110574811,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Slim \/ S","offer_id":48570110607579,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Slim \/ M","offer_id":48570110640347,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Slim \/ L","offer_id":48570110673115,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Slim \/ XL","offer_id":48570110705883,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Slim \/ 2XL","offer_id":48570110738651,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3253\/3979\/files\/pink_supima_shirt_pdp.png?v=1781706064"},{"product_id":"luna-shirt","title":"Luna Supima Shirt","description":"\u003cp\u003e\u003cstrong\u003eTHE STORY\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAcross Italy, the full moon has long been a symbol of quiet beauty, from moonlit piazzas in Florence to peaceful evenings along the Amalfi Coast. Italians call it Luna, a moment when everything feels calm, clear, and beautifully composed. Our Luna Shirt is an expression of same clarity, precision, and effortless elegance. We spent many months finding that right fabric for Luna, fabric that’s structured, opaque yet light. Luna is the white shirt you will reach for, every time.\u003cbr\u003e\u003cstrong\u003eTHE INSPIRATION\u003c\/strong\u003e\u003cbr\u003eOrigin: Italian evening\u003cbr\u003eInspired By: Moonlit piazzas\u003cbr\u003eMood: Clean • Confident • Timeless\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE CRAFT\u003c\/strong\u003e\u003cbr\u003e100% Supima Cotton\u003cbr\u003eExceptionally breathable\u003c\/p\u003e\n\u003cp\u003eStructured, opaque fabric\u003cbr\u003eRefined collar\u003cbr\u003eMother-of-pearl buttons\u003cbr\u003eTailored comfort fit\u003c\/p\u003e","brand":"Bon Journée","offers":[{"title":"Regular \/ S","offer_id":48570116997339,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Regular \/ M","offer_id":48570117030107,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Regular \/ L","offer_id":48570117062875,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Regular \/ XL","offer_id":48570117095643,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Regular \/ 2XL","offer_id":48570117128411,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Slim \/ S","offer_id":48570117161179,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Slim \/ M","offer_id":48570117193947,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Slim \/ L","offer_id":48570117226715,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Slim \/ XL","offer_id":48570117259483,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true},{"title":"Slim \/ 2XL","offer_id":48570117292251,"sku":null,"price":4490.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3253\/3979\/files\/12_35df2114-85d1-42ef-9c7d-b1e645ba42f2.jpg?v=1781703942"},{"product_id":"bianco-linen-stripes","title":"Bianco Linen Stripes","description":"\u003cp\u003e\u003cstrong\u003eTHE STORY\u003c\/strong\u003e\u003cbr\u003eThere is a reason Italian summers are dressed in linen. From the sun-drenched villas of Positano to leisurely lunches along the Amalfi Coast, Bianco, Italian for white has long been the colour of effortless elegance. Our Bianco Linen shirt’s crisp has a relaxed character that reminds us true style is never overworked. Its natural texture evolves with wear, embracing the relaxed elegance that has defined Italian summers for generations.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTHE INSPIRATION\u003c\/strong\u003e\u003cbr\u003eOrigin: Amalfi Coast, Italy\u003cbr\u003eInspired By: Mediterranean summers and the timeless elegance of white linen\u003cbr\u003eMood: Fresh • Relaxed • Effortless\u003cbr\u003e\u003cstrong\u003eTHE CRAFT\u003c\/strong\u003e\u003cbr\u003e100% premium European linen\u003cbr\u003eSubtle woven tonal stripes\u003cbr\u003eNaturally breathable\u003cbr\u003eSoftens beautifully with every wear\u003cbr\u003eRelaxed spread collar\u003cbr\u003eEasy, comfortable fit\u003c\/p\u003e","brand":"Bon Journée","offers":[{"title":"Regular \/ S","offer_id":48570120110299,"sku":null,"price":5490.0,"currency_code":"INR","in_stock":true},{"title":"Regular \/ M","offer_id":48570120143067,"sku":null,"price":5490.0,"currency_code":"INR","in_stock":true},{"title":"Regular \/ L","offer_id":48570120175835,"sku":null,"price":5490.0,"currency_code":"INR","in_stock":true},{"title":"Regular \/ XL","offer_id":48570120208603,"sku":null,"price":5490.0,"currency_code":"INR","in_stock":true},{"title":"Regular \/ 2XL","offer_id":48570120241371,"sku":null,"price":5490.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0755\/3253\/3979\/files\/IMG_6951_JPG.jpg?v=1781756031"},{"product_id":"white-chenille-stripes","title":"Riva Cotton Shirt","description":"\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eTHE STORY\u003c\/strong\u003e\u003cbr\u003eThere is a particular kind of Saturday that belongs entirely to the Italian lakes. The boat is\u003cbr\u003etied to the dock, the aperitivo is poured, and time slows to the rhythm of the water. Along\u003cbr\u003ethese shores, Riva - Italian for ''shore'' has come to represent a way of life where elegance\u003cbr\u003efeels effortless and every moment is meant to be savoured. The Riva Shirt captures that same spirit through rich chenille stripes and a relaxed sophistication. It is an expression of sprezzatura: the Italian art of making elegance look effortless. 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His sculptures seem to soften stone into something almost weightless, where light lingered gently across every surface. Our Canova Shirt chases the same pursuit of understated perfection. Its crisp white tone and subtle jacquard texture celebrate elegance that reveals itself through craftsmanship, not ornamentation. 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The Da Vinci Oxford draws inspiration from these timeless sketches, where every line was deliberate and every detail served a purpose. Like the master's work, it celebrates the idea that true sophistication lies not in excess, but in precision. 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Earthy, rich and rare, it has become a symbol of quiet luxury, celebrated not through extravagance but through its unmistakable character. 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