OFFICIAL STYLING

Lido Oxford Shirt

MILAN EDIT 🇮🇹

₹3,990

MRP (India)

inclusive of all taxes

€ 200

Price in Italy

COLOR: Bleached Blue

FIT:

Regular Slim

SIZE:

Size Chart

Sizing FAQS How to Measure

Bon Journee shirts are designed with a tailored fit.
If you're between sizes or prefer a more relaxed silhouette, we recommend sizing up.

INCHES CM

SLIM FIT

To fit body	S	M	L	XL	XXL
Neck	15.339	15.840	16.542	17.344	1846
Shoulder	16.842.5	17.544.5	18.346.4	19.048.3	19.850.2
Chest	36-3791-94	38-3996-99	40-41101-104	42-43106-109	44-45111-114
Length	29.875.6	30.076.2	30.376.8	30.577.1	30.878.1

REGULAR FIT

To fit body	S	M	L	XL	XXL
Neck	15.539 1/2	16.041	16.842 1/2	17.544 1/2	18.346 1/2
Shoulder	17.043.2	17.845.1	18.547	19.348.9	20.050.8
Chest	37-3893-96	39-4098-101	41-42103-106	43-44109-112	45-46114-117
Length	75.629.8	76.230.0	76.830.3	77.130.5	78.130.8

Please see 'info & care' on individual product pages for items specific length measurements.

1. What's the difference between Slim Fit and Regular Fit?
Regular Fit adds around 2cm more room through chest and shoulder at every size; length stays the same across both.

2. How do I know which size to pick if I'm between two chest measurements?
Size up for a relaxed feel in Regular Fit, or stay true to size if you prefer Slim Fit's closer cut.

3. How should I measure my neck size at home?
Wrap a tape around the base of your neck and add 1.5-2cm for comfort - Neck runs 39-46cm (Slim) and 39.5-46.5cm (Regular) from S to XXL.

4. Does shirt length change between fits?
No - length is identical in both fits at every size, from 75.6cm (S) to 78.1cm (XXL).

5. My shoulder measurement falls between two sizes - what should I do?
Size up, since shoulder fit can't be adjusted after tailoring.

Variant

PERSONALIZE: Add your initials

Yes No

Designed in Italy

Premium Trims

Cotton

Personalized

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Product Story

THE STORY
Named after the iconic island of Lido di Venezia, the Lido Oxford captures the effortless ease of an Italian summer. The easy blue of a shirt left out in the afternoon sun. Salt in the air. A day that asks nothing of you. The Lido Oxford doesn't try and that's exactly the point. It feels sleek but lived-in from the first wear.
THE INSPIRATION
Origin: Lido di Venezia, Italy
Inspired By: Coastal Italian Summers
Mood: Relaxed • Timeless • Effortless
THE CRAFT
Garment-washed Oxford cotton, soft from the very first wear
Refined collar, Mother-of-pearl buttons
Clean, minimal construction
Designed for effortless everyday wear

Style It With

✓

White linen trousers

✓

White canvas sneakers

✓

Woven fabric belt

✓

Navy cap

Details and Care

Material

100% Cotton

Sleeve Length

Long

Product Code

BJ2603SH0402 | BJ2603SH0405

Net Quantity

1 Unit (1 shirt)

Care Instructions

Do not rinse or soak.
Tumble dry low.
Warm iron.

Designed In

Italy

Country of Origin

India

Delivery and Returns

We offer free shipping on all orders, with standard delivery in 3–5 business days. If your order isn't quite right, you can return or exchange it within 15 days of delivery, provided it's unworn and in its original condition. Please note that products personalised with initials are made exclusively for you and are final sale - these items are not eligible for return or exchange.

Lido Oxford Shirt

₹3,990

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OFFICIAL STYLING

MILAN EDIT

Our debut collection is an ode to the Italian art of effortless elegance. Conceived by Milan-based Creative Director Francesco Carlo Maria Chiapperini and Cultural Insider Marco Maggiorotto, the collection celebrates refined fabrics and impeccable craftsmanship.

Frequently Asked Questions

Common Questions about our Lido Oxford Shirt

What makes Oxford cotton different from regular cotton?

Oxford cotton is woven using a basket weave structure, giving it a subtle texture, added durability, and a slightly more structured feel compared to regular flat weaves.,

Does it wrinkle easily?

Because oxford cotton is more resilient, the shirt naturally maintains its shape better than standard cotton, keeping you looking crisp throughout the day

Is it true to size?

Yes, it fits true to size. If you prefer a more relaxed look, consider sizing up.

How durable is a Oxford cotton shirt?

Extremely durable. The basket weave construction makes it stronger than many other cotton weaves, allowing it to hold shape and texture over time.

How should I care for my Oxford shirt?

Machine wash in cold water, avoid harsh detergents, and air dry or tumble dry on low. This helps preserve the fabric’s texture and longevity.

Best For:

Oxford shirts are best suited for smart-casual and semi-formal occasions where you want to look polished without being overdressed. They work well for date nights, social gatherings, casual office days, client meetings, travel, and weekend outings.

Free shipping

15 days free return

Secure payments & seamless checkout

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