OFFICIAL STYLING

Luna Supima Shirt

MILAN EDIT 🇮🇹

₹4,490

MRP (India)

inclusive of all taxes

€ 350

Price in Italy

COLOR: White

FIT:

Regular Slim

SIZE:

Size Chart

Sizing FAQS How to Measure

Bon Journee shirts are designed with a tailored fit.
If you're between sizes or prefer a more relaxed silhouette, we recommend sizing up.

INCHES CM

SLIM FIT

To fit body	S	M	L	XL	XXL
Neck	15.339	15.840	16.542	17.344	1846
Shoulder	16.842.5	17.544.5	18.346.4	19.048.3	19.850.2
Chest	36-3791-94	38-3996-99	40-41101-104	42-43106-109	44-45111-114
Length	29.875.6	30.076.2	30.376.8	30.577.1	30.878.1

REGULAR FIT

To fit body	S	M	L	XL	XXL
Neck	15.539 1/2	16.041	16.842 1/2	17.544 1/2	18.346 1/2
Shoulder	17.043.2	17.845.1	18.547	19.348.9	20.050.8
Chest	37-3893-96	39-4098-101	41-42103-106	43-44109-112	45-46114-117
Length	75.629.8	76.230.0	76.830.3	77.130.5	78.130.8

Please see 'info & care' on individual product pages for items specific length measurements.

1. What's the difference between Slim Fit and Regular Fit?
Regular Fit adds around 2cm more room through chest and shoulder at every size; length stays the same across both.

2. How do I know which size to pick if I'm between two chest measurements?
Size up for a relaxed feel in Regular Fit, or stay true to size if you prefer Slim Fit's closer cut.

3. How should I measure my neck size at home?
Wrap a tape around the base of your neck and add 1.5-2cm for comfort - Neck runs 39-46cm (Slim) and 39.5-46.5cm (Regular) from S to XXL.

4. Does shirt length change between fits?
No - length is identical in both fits at every size, from 75.6cm (S) to 78.1cm (XXL).

5. My shoulder measurement falls between two sizes - what should I do?
Size up, since shoulder fit can't be adjusted after tailoring.

Variant

PERSONALIZE: Add your initials

Yes No

Designed in Italy

Premium Trims

Supima

Personalized

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Product Story

THE STORY

Across Italy, the full moon has long been a symbol of quiet beauty, from moonlit piazzas in Florence to peaceful evenings along the Amalfi Coast. Italians call it Luna, a moment when everything feels calm, clear, and beautifully composed. Our Luna Shirt is an expression of same clarity, precision, and effortless elegance. We spent many months finding that right fabric for Luna, fabric that’s structured, opaque yet light. Luna is the white shirt you will reach for, every time.
THE INSPIRATION
Origin: Italian evening
Inspired By: Moonlit piazzas
Mood: Clean • Confident • Timeless

THE CRAFT
100% Supima Cotton
Exceptionally breathable

Structured, opaque fabric
Refined collar
Mother-of-pearl buttons
Tailored comfort fit

Style It With

✓

Navy tailored trousers

✓

Tan leather loafers

✓

Brown leather belt

✓

Steel watch

Details and Care

Material

100% Supima

Sleeve Length

Long

Product Code

BJ2603SH0201 | BJ2603SH0207

Net Quantity

1 Unit (1 shirt)

Care Instructions

Do not rinse or soak.
Tumble dry low.
Warm iron.

Designed In

Italy

Country of Origin

India

Delivery and Returns

We offer free shipping on all orders, with standard delivery in 3–5 business days. If your order isn't quite right, you can return or exchange it within 15 days of delivery, provided it's unworn and in its original condition. Please note that products personalised with initials are made exclusively for you and are final sale - these items are not eligible for return or exchange.

Luna Supima Shirt

₹4,490

BOOK A STYLIST

OFFICIAL STYLING

MILAN EDIT

Our debut collection is an ode to the Italian art of effortless elegance. Conceived by Milan-based Creative Director Francesco Carlo Maria Chiapperini and Cultural Insider Marco Maggiorotto, the collection celebrates refined fabrics and impeccable craftsmanship.

Frequently Asked Questions

Common Questions about our Luna Supima Shirt

Is this white shirt see-through? Do I need an undershirt with this white shirt?

No. While most white shirts are transparent, our Luna Supima Shirt uses a dense, high-gauge knit that ensures 100% opacity without adding bulk or weight.

Does it wrinkle easily?

Because supima fibres are longer and more resilient, the fabric naturally maintains its shape better than standard cotton

Does the fabric feel soft from the first wear?

It does-and it only gets better. Supima offers a naturally smooth hand feel that softens further over time.

Is it true to size?

Yes, it fits true to size. If you prefer a more relaxed look, consider sizing up.

Will the shirt lose its shape over time?

No. The strength of Supima fibres helps the shirt retain its structure and fit with proper care.

How should I care for my Supima shirt?

Machine wash in cold water, use mild detergent, and air dry or tumble dry on low to preserve fabric quality.

Best for:

Supima shirts are best summers and suited for daytime and warm-weather occasions where a fresh, effortless look is key. They are ideal for brunches, daytime events, travel, casual office wear, and weekend outings.

Free shipping

15 days free return

Secure payments & seamless checkout

Signature Bon Journée Packaging